The company's purpose is the design, development, publishing, production, marketing and distribution of games, books, as well as any other type of invention or innovation. It may, in this regard, file, acquire, manage and exploit patents and other intellectual property rights. It also provides consulting services in innovation, research and development, as well as business strategy. It may engage in any commercial, industrial or financial activity directly or indirectly related to its purpose, in Switzerland and abroad, as well as take participations in other companies.