The exercise of any activity in the fields of personal development, ecology, sports, travel, discovery and local craftsmanship, in particular the creation of media content, the provision of courses and training, import-export and trade of all types of products. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or create similar or related companies, grant loans or guarantees to associates or third parties, as well as conclude all business and contracts that are intended to promote the purpose of the company or have a direct or indirect connection with it.