As a subsidiary of the Mediapulse Foundation for Media Research (Foundation for Usage Research pursuant to Art. 78 RTVG), the company aims to market the data of media and audience research; in the field of media usage, it can conduct customer-specific research projects, provide advisory services and offer additional services. The company can establish branches, found or participate in similar or related companies. It is authorized to conduct all business that is suitable to promote or facilitate the development of the company and the achievement of its purpose. It can acquire, manage, sell and encumber properties or limited real rights.