Consulting, conception and realization of measures in the fields of communication, merchandising, advertising, marketing, trade fairs and exhibitions for trade and industry. The company can acquire, manage and sell rights and licenses, as well as trade in products related to its purpose. The company can establish branches, participate in other companies in Switzerland and abroad, acquire or establish such companies, and acquire, manage and sell real estate. The company can carry out all commercial, financial and other activities that appear suitable to promote or are related to the purpose of the company.