The core activity of Touchpoints GmbH is the provision of marketing consulting services, particularly in the area of digitalizing customer contacts and optimizing marketing and sales processes. The company supports its customers in implementing marketing automation solutions, conversational marketing, CRM and CDP systems, as well as analyzing and improving customer ratings and experiences.
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Industry:Advertising Agencies
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CRM, CXM and marketing consulting for digital transformation, marketing–sales alignment, strategy development and implementation of customer-focused projects.
Marketing automation
Marketing automation consulting for email marketing, campaigns, address acquisition, tool rollout, template creation and the recovery of customer potential.
CRM/CDP
CRM/CDP consulting for customer databases, lead management, customer dialogue, customer retention, data strategy and measurable CRM/CXM initiatives.
Data quality and data management
Database management, data capture, data mutation, data enrichment, cleansing, standardisation and validation of customer and item master data.
Mail and scan service
Handling of incoming mail, opening, scanning, OCR or manual capture, forwarding by email or as a case, as well as processing and refinement of the data.
Local based marketing
Location-based marketing for visibility in Google Search, Google Maps and Google Shopping, including listings, location details, opening hours and reviews.
Social media marketing
Social media consulting and orchestration for Facebook, Instagram, YouTube and TikTok for customer communication, community care and promotion of products or brands.
Conversational services
Advice, implementation and operation of chat, messenger and bot solutions for digital customer service, recurring enquiries and sales support.
Customer review and reputation management
Management of customer reviews, support of review platforms and Google My Business presence, and improvement of online reputation.
Service Center (TPS)
External service agents for customer service, back office and customer retention tasks, including consulting, onboarding, training and operations.
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