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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,194 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesManagement ConsultingZurichMerkle Switzerland AG
Merkle Switzerland AG Logo
Verified· 3 sources

Merkle Switzerland AG

Summary

About the company

The core activity of Merkle is providing services and solutions in the area of Customer Experience (CX) transformation. This includes: Consulting and implementation of CX strategies, Development of experience and product designs, Implementation of engagement and loyalty platforms, Provision of analytics and insights services, Development and implementation of technology solutions (Platforms & Engineering), and GenCX (a specialized solution for CX transformation). Merkle supports companies in transforming their customer relationships and helps them develop and implement their CX strategies. To achieve this, the company works closely with leading technology partners such as Adobe, Salesforce, and Google.

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Products & services

Industry:Management Consulting
✓ Offered7
Consulting & Business Operations
Consulting services for customer-experience transformation, product and service innovation, monetization and growth strategies, agile operating models, and industry business strategy.
Experience & Product Design
Experience ecosystem and content strategy, service design and product innovation, experience and interface design, and physical and emerging experience concepts.
Engagement & Loyalty
Loyalty strategy and program execution, digital messaging and customer service, promotions and experiential marketing, social and search commerce, and modern CRM.
Platforms & Engineering
CX architecture and cloud strategy, commerce and content platforms, marketing technology and customer data platforms, and experience and cloud engineering.
Analytics & Insights
Market research and consumer insights, commerce reporting and analytics, data and artificial intelligence, marketing measurement and optimization, and customer experience intelligence.
Merkury
Identity and data-value platform for enterprise use, focused on making customer data actionable and supporting identity-based activation.
LoyaltyPlus™
Global cloud loyalty management platform for building data-rich, engagement-led loyalty programs that go beyond transactions.
Press

Media

June 26, 2023Media
"KI setzen wir schon seit Jahren ein und nicht erst seit letztem November"
netzwoche.ch
November 28, 2022Media
Neuer Sponsor für Best of Swiss Apps & Best of Swiss Web
netzwoche.ch
February 15, 2022Media
Merkle: Wenn Hautpflege Leben verändert
persoenlich.com
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Location

Kanzleistrasse 57
8004 Zurich

At a glance

Legal form
Corporation
UID
CHE-106.055.336
Founded
1990 · 36 years
Last commercial register change
August 10, 2026
Employees
101 to 500

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