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DirectoryBusiness & Technical ServicesMarket Research InstitutesLausanneMMR Research Worldwide (Switzerland) GmbH
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MMR Research Worldwide (Switzerland) GmbH

Summary

About the company

MMR Research Worldwide (Switzerland) GmbH is a global consumer and sensory research agency that supports businesses with product development, sensory studies, packaging testing, and concept and brand development. Its services include sensory research, product and packaging testing, concept testing, brand strategy and range and portfolio optimisation.

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Products & services

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Sensory Research
Sensory research for products, packaging and communication; sensory analysis, Trained User Panels, Sensory Qual, Sensory Consultancy and training for internal teams.
Product Development & Testing
Product development and product testing with Online-Qual, In-Home-Sensory-Tests, Product Accelerator, Sensory Drivers, Preference Mapping and Concept Product Testing.
Packaging Development & Testing
Packaging development and testing; pack design, development with Sensory Qual, and screening and validating pack ideas with ImPackt.
Concept Development & Testing
Concept development and testing for new ideas, claims and concepts; Concept Screener, Qualitative Developer Groups, Concept Accelerator and Opportunity Layers.
Brand Strategy & Development
Brand strategy and brand development with insights into consumer needs, user experience, Mindsets Segmentation, Brand Communications, Innovation & Positioning and Pack Design.
Range & Portfolio Optimization
Range and portfolio optimization, Range Analyses, Range Explorer, SURF and Conjoint for range reduction, delistings, NPD strategy and pricing questions.
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Location

Rue Mercerie 12
1003 Lausanne

At a glance

Legal form
Limited Liability Company
UID
CHE-437.190.776
Founded
2025 · 1 year
Last commercial register change
April 4, 2025
Employees
1 to 10

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