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DirectoryBusiness & Technical ServicesMarket Research InstitutesLausanneSystem1 Research SARL
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System1 Research SARL

Summary

About the company

The core activity of System1 Group is to provide services in the field of advertising and brand research, particularly in the development and provision of platforms and methods for testing and optimizing advertising campaigns, brand identities and innovations. The company supports businesses in evaluating and improving the effectiveness of their advertising measures and helps them make informed decisions about their marketing strategies.

AI-generated
Offering

Products & services

Industry:Market Research Institutes
✓ Offered8
Test Your Ad
Advertising testing platform with emotional responses, forecasting of short-term sales and long-term brand growth; tests for TV, Digital, Social, Outdoor, Audio and Print in as little as 24 hours.
Test Your Ad Competitive Edge
Subscription platform with a database of more than 100,000 ads for comparing, benchmarking and ranking TV campaigns by emotional effectiveness; including category benchmarks, trend analysis and audits.
Test Your Brand
Brand tracking platform with Fame, Feeling and Fluency metrics to assess brand health, compare against competitors and forecast future brand development; including reports and guidance.
Test Your Innovation
Innovation tests to forecast the commercial success of new ideas, concepts, claims and packaging; with emotional and behavioral responses, benchmarking and rapid results delivery.
Test Your Pack
Pack testing to evaluate emotional response, attention, findability and shelf choice; with heatmaps, verbatims, diagnostics and consultative reporting.
Test Your Distinctive Assets
Analysis of brand-typical assets such as characters, jingles, logos and packaging to measure recognisability and brand connection; in the Plus version also with emotional responses.
Test Your Ad Guidance
Consulting-based advertising optimisation with specific recommendations to improve commercial impact, based on behavioral and marketing science as well as creative effectiveness research.
Test Your Ad Audit
Tailored creative reviews with in-depth comparisons, analysis of selected ads, market context and strategic recommendations for briefing and communication strategy.
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Location

Avenue Gratta-Paille 2
1018 Lausanne

At a glance

Legal form
Limited Liability Company
UID
CHE-114.457.808
Founded
2008 · 18 years
Last commercial register change
July 24, 2020
Employees
11 to 20

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