TOWA Digital GmbH is a digital consultancy supporting B2B companies in digital transformation and B2B commerce. Services include strategy and implementation across marketing, sales, commerce, IT & data, CMS/DXP, PIM/DAM, customer portals and AI-enabled customer experience.
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Industry:IT Consulting & ServicesSoftware Development
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Digital transformation consulting for B2B companies, from strategy development and customer experience to process optimization, change management and implementation support.
B2B Commerce
B2B commerce solutions for digital sales channels, customer portals and web shops, including consulting, solution design, implementation, customer journey design and system integration.
B2B Sales Solutions
Sales transformation for B2B companies, including go-to-market strategy, demand generation, lead generation, process consulting, CRM optimization and sales automation.
B2B Marketing
Strategic and operational marketing services for B2B companies, including marketing strategy, account-based marketing, campaign management, performance marketing, marketing automation and CRM implementation.
B2B Service-Solutions
Customer service transformation for B2B companies, including customer portals, self-service, customer 360, CX process management, sales operations and experience and service design.
IT Solutions for B2B
IT consulting and implementation for B2B customer experience, including tech consulting, Agile & DevOps, MACH transformation, systems integration, CRM, CMS, PIM, DAM, data engineering and analytics.
Customer360
Customer 360 solutions that combine relevant customer data and interactions into a single view for personalization, data-driven decisions and improved customer experience.
B2B Customer Portals
Customer portals for B2B companies with 24/7 self-service access to information, orders, support and digital customer service processes.
MACH Transformation
MACH architecture transformation with microservices, API-first, cloud-native and headless components to make digital platforms more flexible, scalable and future-proof.
Data Management
Data management services for B2B companies, including data integration, data engineering, analytics and the use of data for customer experience and operational decisions.
Experience Design & Service Design
User-centered experience and service design for digital interfaces, customer journeys and service processes, aligned with business goals and customer needs.
Agile & DevOps Consulting
Agile and DevOps consulting to improve development processes, shorten release cycles and support continuous improvement in digital projects.
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